Lightroom 4 - HDR

Was listening to a recent podcast talking about the new HDR features inside Lightroom 4 and thought I should try it with one of the few images I've attempted in HDR. HDR is something I've had a bit of a love/hate relationship with. Some are stunning images, but some seem just very artificial. Seeing how easy HDR is now inside of LR, I may have to shoot a bit more.